1. What is this Data protection statement about?

Baukultur Switzerland c/o
Swiss Society of Engineers and Architects SIA (hereinafter also referred to as “we”, “us”) procures and processes personal data about you and/or other persons (so-called „third parties“). We use the term “data” here synonymously with “personal data” or “personal-related data”.

In this Data protection statement, we describe what we do with your data when you use baukulturschweiz.ch/en (hereinafter collectively referred to as the “Website”), purchase our services or products, are otherwise in a contractual relationship with us, communicate with us, or otherwise have anything to do with us. We will inform you in writing in good time about any additional processing activities not mentioned in this Data protection statement, if applicable. Moreover, we may inform you separately about the processing of your data, e.g. in declarations of consent, contractual terms and conditions, additional privacy policies, forms and notices.

Whenever you disclose data about other persons to us, such as family members, working colleagues, etc., we assume that you are authorised to do so and that such data is correct, which you confirm by sending us such data. Please also ensure that such third parties have been informed about this Data protection statement.

This Data protection statement shall be construed according to the Swiss Federal Act on Data Protection (“FADP”) and the requirements of EU General Data Protection Regulation (“GDPR”). Whether and to what extent those laws are applicable, however, depends on the individual case.

2. Who is responsible for processing your data?

Under data protection law, Swiss Society of Engineers and Architects SIA, Selnaustrasse 16, 8027 Zurich (the SIA Swiss Society of Engineers and Architects) is the data controller for the data processing operations of Baukultur Switzerland c/o Swiss Society of Engineers and Architects SIA described in this Data protection statement, unless notified otherwise in an individual case.

Please address any concerns you may have about data protection or the exercise of your rights under Section 11 to the following address:

Baukultur Switzerland
c/o Swiss Society of Engineers and Architects SIA
Data Protection Officer

Selnaustrasse 16
CH-8027 Zurich
baukultur@sia.ch

3. What data do we process?

We process various categories of data about you. The main categories are as follows:

• Technical data: Whenever you use our Website or other electronic offers, we collect the IP address of your terminal devices and other technical data to ensure the functionality and security of those offers. Such data also includes records in which the use of our systems is logged. To ensure proper functionality of such offers, we may also assign an individual code to you or your terminal device (e.g. in the form of a cookie, see Section 12). The technical data per se cannot be used to infer your identity. In the context of user accounts, registration, access checks or the processing of contracts, however, the technical data may be linked with other data categories (and thus with you personally).The technical data includes your IP address and information about the operating system of your terminal device, the date, the region and the time of use as well as the type of browser with which you are accessing our electronic offers. Such information helps us to transmit the proper formatting of the Website or, for example, to show you a Website adapted to your region. Thanks to the IP address, we know which provider you use to access our offers (and thus the region, too), but we cannot generally infer who you are from that information. That changes if you set up a user account, for example, because then the personal data can be linked with technical data (so we can see, for instance, which browser you use in order to set up an account via our Website). Examples of technical data include logs that are generated in our systems (e.g. the log of user logins on our Website).
• Registration data: Certain offers and services (e.g. login areas of our Website, newsletter dispatch) cannot be used without creating a user account or registering, which can be done directly with us or via our external login service providers. To do so, you have to indicate certain data to us and we collect data about the use of the offer or service. Registration data may accumulate during access checks on certain systems; depending on the control system, biometric data may also accumulate.
• Communication data: Whenever you are in contact with us via the contact form, by e-mail, telephone or chat, by letter or other means of communication, we collect the data exchanged between you and us, including your contact details and the peripheral data concerning the communication. We will particularly inform you whenever we record or listen in on telephone calls or video-conferences, e.g. for purposes of training and quality assurance. Such recordings shall be made and used exclusively in compliance with our internal guidelines. You will be informed whether and when such recordings take place, e.g. by displaying a message to you during the relevant video-conference. If you do not wish to be recorded, please let us know or cancel your participation. If you object to photographic recording alone, please switch off your camera. If we want or have to determine your identity, for example if you send us a request for information, a request for media access, etc., we will collect data to identify you (e.g. a copy of your identity document).
• Master data: Master data is what we call the basic data that we need, along with the contract data (see below) in order to process our contractual and other business relationships or for marketing and advertising purposes, such as your name, contact data and information e.g. about your role and position, your banking relationship(s), your date of birth, user history, powers of attorney, signatory powers, and declarations of consent. We process your master data if you are, or are working for a client or other business contact (e.g. as a contact person of the business partner), or because we wish to contact you for purposes of our own or of a contracting partner (e.g. in the context of marketing and advertising, with invitations to  events, with coupons, newsletters, etc.). We obtain master data from you yourself (e.g. during registration), from offices you work for, or from third parties such as our contracting partners, associations and address dealers and from publicly accessible sources, such as public registers or on the internet (websites, social media).
• Contract data: Contract data accumulates in connection with the formation and/or performance of a contract, e.g. information about contracts and the services provided or to be provided, as well as data from the preparation for formation of a contract, information necessary and/or used for processing, and information about reactions. We generally collect such data from you, from contracting partners and third parties involved in the processing of the contract, as well as from third-party sources (e.g. creditworthiness information providers) and from publicly accessible sources.
• Behavioural and preference data: Depending on our relationship with you, we try to get to know you and to tailor our products, services and offers to you. To that end, we collect and use data about your behaviour and your preferences. We do so by evaluating information about your behaviour in our area, which we may supplement with information from third parties – including from publicly accessible sources. On that basis, we can estimate the likelihood that you will make use of certain services or behave in a certain way. Some of the data processed to that purpose is already known to us (e.g. where and when you use our services) or we obtain such data by recording your behaviour (e.g. how you browse our Website). We describe how tracking works on our Website in Section 12.
• Other data: Data that we collect from you in other situations, too. Data that may concern you may also accumulate in administrative or judicial proceedings (such as deeds, evidence, etc.). We may also collect data for health protection purposes (e.g. in the context of health protection plans). We may receive or produce photos, videos and audio recordings in which you may be recognizable (e.g. at events, by security cameras etc.). We may also collect data about who enters certain buildings and when or has corresponding access rights (including during access checks, on the basis of registration data or visitor lists, etc.), who participates in events or actions and when (e.g. competitors) or who uses our infrastructure and systems and when.

Much of the data mentioned in this Section 3 is given to us by you yourself (e.g. through forms, in communications with us, in connection with contracts, during use of the Website, etc.). You are not required to do so, except in certain cases, e.g. in the framework of binding protection plans (statutory obligations). If you wish to enter into contracts with us or use our services, however, your contractual obligations under the relevant agreement may require you to provide us with certain data, particularly contract and registration data. When our Website is used, the processing of technical data is inevitable. If you wish to be granted access to certain systems or buildings, you need to give us registration data. In the case of behavioural and preference data, however, you generally have the option of objecting or withholding consent.

Unless prohibited, we also take data from publicly accessible sources (e.g. debt enforcement registers, land registers, commercial registers, media or the internet, including social media) or we receive data from other companies within our group, from government agencies and other third parties (such as credit reference agencies, address dealers, associations, contracting partners, web analytics services, etc.).

4. For what purposes do we process your data?

We process your data for the purposes explained below. Further information about the online area can be found in Sections 12 and 13. Such purposes and underlying objectives constitute legitimate interests on our part and, where applicable, on the part of third parties. Further information about the legal bases of our processing can be found in Section 5.

We process your data for purposes related to communications with you, particularly to respond to questions and for the assertion of your rights (Section 11), and to contact you if we have further questions. To that purpose, we particularly use communication data and master data related to the offers and services used by you, as well as registration data. We also store such data in order to be able to document our communications with you, and in some cases for purposes of training, quality assurance and subsequent enquiries.

We process data to establish, manage and process contractual relationships.

We process data for purposes of marketing and relationship management, e.g. in order to send our users and other contracting partners personalised advertising on products and services from us and from third parties (e.g. from advertising contracting partners). This may be done in the form of newsletters and other regular contacts (electronically, by post, by telephone), through other channels for which we have your contact information, or else in the context of individual marketing actions (e.g. events, competitive advertising, etc.) and may also include free services (e.g. invitations, coupons etc.). You may reject such contacts at any time (see the end of this Section 4) and deny or revoke consent to contact for advertising purposes. With your consent, we may target our online advertising to you more precisely (see Section 12). Finally, we also want to allow our contracting partners to contact our users and other contracting partners for advertising purposes (see Section 7).

We also process your data for market research, to improve our services and our operations, and for product development.

We may also process your data for security purposes and access control.

We process personal data to ensure compliance with laws, directives and recommendations of authorities and internal regulations (“Compliance”).

We also process data for purposes of our risk management and as part of prudent corporate governance, including operational organisation and corporate development.

We may process your data for further purposes, e.g. as part of our internal workflows and administration or for training and quality assurance purposes.

5. On what basis do we process your data?

Whenever we ask for your consent to certain processing operations (e.g. for the processing of especially sensitive personal data, for marketing mailings, for the creation of personalised navigation profiles and for advertising control and behaviour analysis on the Website), we will inform you separately about the corresponding purposes of the processing. You may revoke consent at any time with effect for the future by sending us a written notice (by post) or, unless otherwise specified or agreed, by e-mail; our contact details can be found in Section 2. To revoke your consent in case of online tracking, see Section 12. If you have a user account, you can also use the corresponding Website or other service for revocation or to make contact with us. Upon receiving your notice of revocation of consent, we will cease processing your data for the purposes to which you originally consented, unless we have other legal grounds for such processing. Revocation of your consent shall be without prejudice to the legality of the processing performed prior to revocation on the basis of your consent.

Whenever we do not request your consent to processing, our basis for processing your personal data is that it is necessary for the preparation or performance of a contract with you (or with the organisation represented by you) or that we or third parties have a legitimate interest in such processing, particularly in order to able to pursue the purposes described above in Section 4 and the related objectives and to take the corresponding measures. Our legitimate interests include complying with statutory provisions, insofar as such provisions are not already recognised as a legal basis by data protection law (e.g. in the case of the GDPR, the law in the EEA and in Switzerland). Our legitimate interests also include marketing our products and services, our interest in better understanding our markets and companies, including managing and further developing our business operations securely and efficiently.

When we receive sensitive data (e.g. health data, information about political, religious or philosophical views or biometric data for identification), we can also process your data based on other legal grounds, e.g. in case of disputes as to whether the processing is necessary for a certain trial or the assertion of/defence against legal claims. In certain cases, other legal grounds may be applicable, which we will communicate to you separately if necessary.

6. What rules apply to profiling and automated individual decision-making?

We may rely on automated evaluation of your personal characteristics (“Profiling”) based on your data (Section 3) for the purposes mentioned in Section 4, when we wish to identify preference data but also to determine risks of misuse and security risks, to perform statistical evaluations or for purposes of operational planning. For the same purposes, we may create profiles, i.e. we can combine behavioural and preference data, as well as master and contract data and technical data assigned to you, in order to better understand you as a person with your various interests and other characteristics. We may also create anonymous or – with your consent – personalised navigation profiles of you.

In either case, we respect the proportionality and reliability of the results and take measures to prevent misuse of such profiles or profiling. If such automated profiling could have significant disadvantages or legal consequences for you, we will provide for a manual review.

In certain situations, we may need to automate discretionary decisions concerning you that may have legal consequences or possibly significant disadvantages, for the sake of efficient and uniform decision-making processes (“automated individual decision-making”). In that case, we will inform you accordingly and provide for the measures required by the applicable laws.

7. Whom do we disclose your data to?

recipients listed below, in connection with our contracts, the Website, our services and products, our legal obligations We may also disclose your personal data to third parties, particularly to the categories of or otherwise to protect our legitimate interests, and for the other purposes set out in Section 4:

• Service providers: We work with service providers in Switzerland and abroad who process data about you on our behalf or under joint responsibility with us or who receive data about you from us under their own responsibility (e.g. IT providers, mail order companies, advertising service providers, login service providers or address verifiers). We only disclose to service providers such data as is required for their services.
• Contracting partners including users: This primarily means users and other contracting partners of ours because the data transfer results from the contracts. They may receive, for example, registration data on issued and redeemed coupons, invitations etc. If you personally work for a contracting partner, we may also disclose data about you to the contracting partner in this context. The recipients also include contracting partners with which we cooperate or who conduct advertising for us and which we therefore provide with data about you for analytical and marketing purposes (which may in turn be service recipients, but also sponsors and online advertising providers, for example). We require such partners to only send you adverts or display them according to your data. Our online advertising contracting partners are listed in Section 12.
• Authorities: We may disclose personal data to offices, courts and other authorities in Switzerland and abroad whenever we are legally required or entitled to do so or if it seems necessary in order to safeguard our interests. The authorities process under their own responsibility data about you that they receive from us.
• Other Persons: This refers to other cases in which third parties are involved for the purposes under Section 4, e.g. service recipients, media and associations with which we cooperate if you form part of our publications.

All such categories of recipients may in turn involve third parties, so that your data may also become accessible to them. We may limit the processing by certain third parties (e.g. IT providers) but not by any other third parties (e.g., authorities, banks, etc.).

We reserve the right to such data disclosures even if they involve confidential data (unless we have expressly agreed with you that we will not disclose such data to certain third parties unless we are legally required to do so). Notwithstanding the foregoing, your data will remain under appropriate data protection even after disclosure in Switzerland and the rest of Europe. For disclosure in other countries, the provisions of Section 8 apply. If you do not wish certain data to be disclosed, please let us know so that we may examine whether and to what extent we can accommodate you (Section 2).

In many cases, the disclosure of confidential data is necessary in order to process contracts or provide other services. Even confidentiality agreements generally exclude neither such data disclosures nor disclosure to service providers. We will, however, ensure that the third parties in question deal properly with the data in accordance with its sensitivity and other circumstances. We cannot comply with your objection to data disclosure if the data disclosures in question are necessary for our activities.

We also enable certain third parties to collect personal data from you on our Website and during events (e.g. media photos, providers of tools that we have integrated into our Website, etc.). Unless we are decisively involved in such data collection, those third parties alone bear the corresponding responsibility. Please contact such third parties directly if you have any concerns or wish to assert your data protection rights in that respect. See Section 12 for the Website.

8. Does your personal data also reach foreign countries?

As explained in Section 7, we also disclose your data to other organisations. These may be located outside of Switzerland. Your data may there be processed both in Europe and in the USA or, in exceptional cases, anywhere in the world.

If a recipient is located in a country without adequate statutory data protection, we will require the recipient by contract to comply with the applicable data protection (using the revised standard contractual clauses of the European Commission, which are available here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?), unless the recipient is already bound by a legally recognised set of rules to ensure data protection and we cannot rely on an exemption clause. There may be an exception in case of legal proceedings abroad, for example, and in cases of overriding public interest or if contractual performance requires disclosure, if you have granted your consent or if personal data has been made generally accessible by you and you have not objected to its processing.

Please also note that data exchanged over the Internet is often transmitted via third countries. Your data may therefore be transferred abroad even if the sender and recipient are located in the same country.

9. How long do we process your personal data?

We process your data as long as required by our processing purposes, by the statutory retention periods and by our legitimate interests in processing for purposes of documentation and evidence, or as long as storage is necessary for technical reasons. If there are no statutory or contractual obligations to the contrary, we will delete or anonymise your data after the storage or processing period has expired as part of our usual procedures.

10. How do we protect your data?

We take appropriate security measures to safeguard the security of your personal data in order to protect it against unauthorised or unlawful processing and to mitigate the risks of loss, unintended alteration, unwanted disclosure or unauthorised access.

11. What are your rights?

Under certain circumstances, the applicable data protection law gives you the right to object to the processing of your data, especially processing for purposes of direct marketing, of profiling performed for direct advertising and other legitimate interests in processing.

To facilitate your control over the processing of your personal data, you also have the following rights in connection with our data processing, depending on the applicable data protection law:

• the right to require us to inform you whether we process data from you and, if so, which data;
• the right to have us rectify data if it is incorrect;
• the right to require erasure of data;
• the right to have us hand over certain personal data a commonly used electronic form or transfer it to another data controller;
• the right to revoke consent if our processing is based on your consent;
• the right to obtain, upon request, further information necessary for the exercise of such rights;
• the right to express your point of view in case of automated decisions (Section 6) and to require such decisions to be reviewed by a natural person.

If you wish to assert the above-mentioned rights against us, please contact us by letter addressed to our premises, or, unless otherwise stated or agreed, by e-mail; our contact information can be found in in Section 2. To enable us to prevent misuse, we need to identify you (e.g., with a copy of your identification document, if it cannot be done otherwise).

You also have such rights vis-à-vis other organisations that cooperate with us under their own responsibility – please contact such organisations directly if you wish to exercise rights related to the processing of your personal data. Information about our main cooperation partners and service providers can be found in Section 7, and further information in Section 12.

Please note that such rights are subject to conditions, exceptions or restrictions (e.g. for the protection of third parties or of trade secrets) under the applicable data protection law. We will inform you accordingly.

If you disagree with our handling of your rights or data protection, please inform us or our data protection officer (Section 2). You have the right to lodge a complaint with your data protection supervisory authority, particularly if you are located in the EEA, the United Kingdom or Switzerland. Please click here for a list of authorities within the EEA: https://edpb.europa.eu/about-edpb/about-edpb/members_en. The supervisory authority of the United Kingdom can be reached here: https://ico.org.uk/global/contact-us/. The Swiss supervisory authority can be reached here: https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html.

12. Do we use online tracking and online advertising technologies?

We use various techniques on our Website that enable us and third parties brought in by us to recognise you when you use the Website again and, under certain circumstances, to track you over several visits. Please refer to this Section for further information.

The main objective is to enable us to distinguish between access by you (via your system) and access by other users so that we can ensure the functionality of the Website and carry out analyses and personalisation. We do not wish to infer your identity, even if we can do so, insofar as we or the third parties involved by us are able to identify you in combination with registration data. Even without registration data, however, the technologies used are designed to recognise you as an individual visitor each time you view a page, for example by our server (or third-party servers) assigning you or your browser a unique identifier (known as a “Cookie”).

We use such technologies on our Website and allow certain third parties to do so, as well. Depending on the purpose of the technologies, we may ask you for your consent before using them. You can access your current settings here [Link]. You can program your browser to block or disable certain Cookies or alternative technologies or to delete existing Cookies. You can also add software to your browser that blocks tracking by certain third parties. For further information, see the help pages of your browser (mostly under the keyword “Privacy”) or on the third-party websites that we list below.

Cookies (here meant to include technologies that work in a similar way, such as fingerprinting) may be broken down as follows:

• Necessary Cookies: Certain Cookies are necessary for the operation of the Website itself or certain functions. Cookies ensure, for example, that you can navigate between pages without losing the information entered in a form. They also ensure that you stay logged in. These Cookies only exist temporarily (“Session Cookies”). If you block them, the Website may not function. Other Cookies are necessary so that the server can save the related decisions or input beyond the end of a session (i.e. a visit to the Website) in the event that you use the function in question (e.g. language selected, consent granted, automatic login function, etc.).
• Performance Cookies: In order to optimise our Website and the corresponding offers and better meet the users’ needs, we use Cookies in order to record and analyse usage of our Website, beyond the end of the session in some cases. We do so by using the analytics services of third-party providers, which are listed below. Before using such Cookies, we will ask for your consent, which you can revoke at any time in the Cookie settings: [Link]. You can find the details on the third-party websites.
• Marketing Cookies: We and our advertising partners have an interest in precise ad targeting, i.e. in displaying ads only to the desired target group as far as possible. We have listed our advertising partners below. For that purpose, if you grant your consent, we and our advertising partners will also use Cookies that can record the content viewed and agreements made. That enables us and our advertising partners to display ads that we think will interest you, on our Website but also on other websites that display ads from us or from our advertising partners. If you consent to such Cookies, the associated ads will be displayed to you. If you do not consent to such Cookies, you will not see fewer ads but simply any other advertising.

Along with Marketing Cookies, we use other technologies to control online advertising on other websites and thereby reduce wastage. For instance, we may provide advertising platform operators (e.g. social media) with the e-mail addresses of our users and of other individuals to whom we want to display ads. If the individuals in question are registered there under the same e-mail address (which the advertising platforms verify by matching), then the operators will show those individuals the ads placed by us in a targeted manner. The operators will not receive any personal e-mail addresses of people previously unknown to them. In the case of known e-mail addresses, however, they will learn that the people in question are in contact with us and what content they have viewed.

We may also include other third-party offers on our Website, particularly from social media providers. Such offers are deactivated by default. As soon as you activate them (e.g. by clicking a button), the relevant providers can determine that you are on our Website. If you have an account with the social media provider, it can associate this information with you and thus track your use of online offers. The social media providers process that data under their own responsibility.

We currently use offers from the following service providers and advertising contract partners (provided they use data from you and/or cookies set by you for ad targeting purposes):

• Google Analytics: Google Ireland (domiciled in Ireland) is the provider of the “Google Analytics” service and acts as our data processor. Google Ireland relies on Google LLC (domiciled in the USA) as its processor (both referred to hereinafter as “Google”) for this purpose. Google uses Performance Cookies (see above) to track the behaviour of visitors to our Website (duration, frequency of pages viewed, geographical origin of access, etc.) and generates reports for us about the use of our Website on that basis. We have configured the service in such a way that the IP addresses of Google visitors in Europe are truncated before being forwarded to the USA therefore cannot be traced back. We have switched off the “Data transfer” and “Signals” settings. Although we may assume that the information we share with Google will not be personal data for Google, Google might possibly infer the identity of the visitors for its own purposes, create personal profiles and associate such data with the Google accounts of those visitors. If you consent to the use of Google Analytics, you expressly approve such processing, which also may entail the transfer of personal data (particularly usage data on the Website and App, device information and individual IDs) to the USA and to other countries. You can find information on data protection at Google Analytics here https://support.google.com/analytics/answer/6004245, and if you have your own Google account, you can find further information here https://policies.google.com/technologies/partner-sites?hl=en.
• Google Tag Manager
  On our Website, we use Google Tag Manager, a service of Google Ireland Limited (“Google”). Google Tag Manager allows us to implement and manage our Website tags and tracking-scripts.

Google Tag Manager can be used to activate tags from third-party providers on our Website that may record data. Google Tag Manager itself does not record any personal data, however. It is merely a management solution for integration and management of tags.

Please note that Google Tag Manager can implement other tags that may record personal data. We have no control over data collection and processing by means of those tags. Regarding the use of the data by the third-party providers and your rights and configuration options to protect your privacy, we advise you to read the privacy policies of the relevant third-party providers.

Further information about the use of data by Google Tag Manager can be found in the Google privacy policy: https://policies.google.com/privacy.

Please note that we have no control over data collection and processing by Google Tag Manager and therefore can assume no responsibility in that respect.

• Google Ads
  We use Google Ads, an online advertising program from Google Ireland Limited (“Google”). Google Ads enables us to place ads on Google search hit pages, websites in the Google Display network and other Google services.

When Google Ads is used, personal data may be processed, such as your IP address, your location, your search behaviour or your Interactions with our ads. Such data is used in order to show you relevant, targeted advertising.

If you do not want your data to be used by Google Ads, you can deactivate personal advertising by using the display settings of Google or restrict the use of Cookies in your browser.

For further information about the use of data by Google Ads and your rights and configuration options to protect your privacy, see the Google privacy policy: https://policies.google.com/privacy.

Please note that we have no control over data collection and processing by Google and can assume no responsibility in that respect.

• Cookie First
  On our Website, we use the cookie-management tool Cookie First provided by Cookie First B.V. (“Cookie First”). Cookie First enables us to obtain your consent and manage the use of Cookies and similar technologies on our Website.

When our Website is visited, Cookies and other tracking technologies are used to collect information about your user behaviour. Before using those Cookies, we ask for your consent by means of the Cookie Banner that is displayed to you when you first visit our Website. Cookie First lets you adjust your Cookie settings and revoke your consent at any time.

You can adjust your Cookie settings at any time via the Cookie Banner or settings of your Browser.

For further information about the use of data by Cookie First and your rights and configuration options to protect your privacy, see the Cookie First privacy policy: https://cookiefirst.com/legal/privacy-policy/.

Please note that we have no control over data collection and processing by Cookie First and can assume no responsibility in that respect.

• LinkedIn
  The Website uses the LinkedIn Insight Tag to collect information about visitor activities on our Website and to obtain statistical findings. The LinkedIn Insight Tag is a LinkedIn analytics tool that allows us to track and optimise the performance of our advertising campaigns on LinkedIn.

The LinkedIn Insight Tag is a JavaScript code snippet that is embedded into the code of our Website. When you visit our Website, the Insight Tag is loaded automatically and a connection is established with LinkedIn servers, allowing certain information about your visit to our Website to be transmitted to LinkedIn. Such information includes our Website’s URL, your device’s IP address, information about the browser used and the operating system, the date and time of the visit and your behaviour on the Website.

The information collected is used by LinkedIn to make anonymised and summarised reports on the target group composition and website behaviour. That information helps us analyse and improve our advertising campaigns. LinkedIn can also associate that information with your LinkedIn account and use it for personalised advertising when you visit LinkedIn.

Our legitimate interest consists in understanding user behaviour on our Website and organising our advertising campaigns more effectively.

You can deactivate such data recording via the LinkedIn Insight Tag by adjusting the personalised advertising settings in your LinkedIn account or by using LinkedIn’s opt-out option. Further information about the use of Cookies and privacy on LinkedIn can be found in the LinkedIn privacy policy.

Please note that this Data protection statement only concerns the use of the LinkedIn Insight Tag on our Website and not the use of LinkedIn itself. For LinkedIn’s privacy practices on its own platforms, the corresponding privacy guidelines of LinkedIn are applicable.

• Facebook Pixel
  The Website uses Facebook Pixel, a tracking tool from Facebook Ireland Ltd. (“Facebook”). It places a code on our Website that records certain data about your user behaviour on our Website and transmits it to Facebook, possibly using Cookies.

Our legitimate interest consists in analysing and optimising our Website and in placing targeted advertising on Facebook.

By using our Website, you consent to the collection and processing of your data by Facebook in the manner described. You can deactivate the use of Cookies by Facebook in your browser settings or object to the processing of your data by Facebook. Further information about the use of data by Facebook and your rights and configuration options to protect your privacy can be found in the Facebook privacy policy: https://www.facebook.com/privacy/explanation.

Please note that we have no control over data collection and processing by Facebook and can assume no responsibility in that respect.

• Facebook Remarketing/ Retargeting (Custom Audience)
  Our pages integrate Facebook Pixel from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our pages, Facebook Pixel establishes a direct connection between your browser and the Facebook server. Facebook thereby obtains the information that you have visited our page with your IP address. Facebook can therefore associate your visit to our pages with your user account. We can use the information thus obtained to display Facebook ads or for tracking functionalities. Please note that as the provider of the pages, we do not acquire any knowledge of the content of the data transmitted or how it is used by Facebook.  Further information can be found in the Facebook privacy policy at https://www.facebook.com/about/privacy/. If you object to data recording via Custom Audience, you can deactivate Custom Audiences here.
• SwissNewsletter

To dispatch our newsletter, we use the SwissNewsletter software supplied by the company mailXpert GmbH, Schulstrasse 37, 8050 Zurich, Switzerland. The mailXpert servers are located in certified and secured data centres in Switzerland.

You can see the data protection provisions of the dispatch service provider at https://www.swissnewsletter.ch/datenschutz.

If you wish to receive the newsletter offered on this Website, we need you to provide us with an e-mail address and information allowing us to verify that you are the owner of the specified e-mail address and that you consent to receiving the newsletter. No further data will be collected. We use such data exclusively to dispatch the requested news and do not disclose it to third parties.

You can unsubscribe from our newsletter at any time, which means revoking your consent. A link to unsubscribe from the newsletter is found at the end of each newsletter.

• YouTube Privacy Policy
  On this Website, functions of the “YouTube” service are integrated. “YouTube” belongs to Google Ireland Limited, a company registered and operated under Irish law, domiciled in Gordon House, Barrow Street, Dublin 4, Ireland, which operates the services in the European Economic Area and Switzerland.
  Your legal agreement with “YouTube” consists in the terms & conditions that can be found at the following link: https://www.youtube.com/t/terms. Those terms & conditions form a legally binding agreement between you and “YouTube” regarding use of the services. The Google privacy policy explains how “YouTube” deals with your personal data and protects your data when you use the service.
• Vimeo Privacy Policy
  This Website integrates plugins of the Vimeo video portal of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. Whenever you view a page that features one or more Vimeo videoclips, a direct connection is established between your browser and a Vimeo server in the USA, where information about your visit and IP address will be stored. Through interactions with Vimeo plugins (e.g. clicking the start button), that information is also transmitted to Vimeo and stored there.  The Vimeo privacy policy with more detailed information about collection and use of your data by Vimeo can be found in the Vimeo Privacy Policy.

If you have a Vimeo user account and do not want Vimeo to collect data about you via this Website and link it with your user data stored at Vimeo, then you have to log out from Vimeo before visiting this Website.

In addition, Vimeo calls up the Google Analytics tracker via an iFrame in which the video is called up. That is Vimeo’s own tracking system that we cannot access. You can block tracking by Google Analytics by using the deactivation tools offered by Google for certain web browsers. Furthermore, you can prevent the collection of the data generated by the cookies and related to your use of the website (incl. your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

13. What data do we process on our pages in social networks?

We may run pages and other online presences (“fan pages”, “channels”, “profiles”, etc.) on social networks and other platforms operated by third parties and collect the data about you described in Section 3 and below. We receive such data from you and the platforms when you come into contact with us through our online presence (e.g., when you communicate with us, comment on our content or visit our presence). Simultaneously, the platforms analyse the use of our online presences and link that data with other data about you that is known to the platforms (e.g. about your behaviour and your preferences). They also process such data for their own purposes under their own responsibility, particularly for marketing and market research purposes (e.g. in order to personalise advertising) and to control their platforms (e.g. which content they display to you).

We process that data for the purposes described in Section 4, thus, particularly for communication, for marketing purposes (including advertising on those platforms; see Section 12) and for market research. Information about the corresponding legal basis can be found in Section 5. We may disseminate content published by you yourself (e.g. comments on an announcement, for example in our advertising on the platforms or elsewhere). We or the platform operators may also delete or restrict content from or to you in accordance with the user guidelines (e.g. inappropriate comments).

For further information about the platform operators’ processing, please see the platforms’ privacy notices, which will also tell you the countries in which they process your data, what rights to information, erasure and other data subject rights you have, and how you can exercise them or receive further information. We are currently using the following platforms:

LinkedIn
We run a LinkedIn page at the address: https://www.linkedin.com/company/baukultur-schweiz, in order to communicate with interested parties, users and the LinkedIn Community and to provide information about our products and services. When you visit our LinkedIn page, personal data may be processed by LinkedIn or by us as a webpage operator.

Please note that we have no control over the data processing by LinkedIn. LinkedIn processes personal data in accordance with LinkedIn’s data protection guidelines. Further information about data processing and your rights can be found in the LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy.

Please note that we reserve the right to delete inappropriate posts or comments on our LinkedIn page. We inform you that your posts or comments on our LinkedIn page are publicly viewable and can be read by other LinkedIn users.

We inform you that your posts or comments on our LinkedIn page are publicly viewable and can be read by other LinkedIn users.

14. Can this Data protection statement be amended?

This Data protection statement is not an integral part of any agreement with you. We may amend this Data protection statement at any time. The version posted on this website is the current version at any given time.

Latest update: 2 August 2023